I had an incredibly stressful day yesterday and (like a lady) I decided to take a piping hot bath, give myself a facial, and go to bed with a book. All that was missing was the candlelight and Feist album!
Anyway, I was lying there in the bath when I noticed that my hippie soap bottle was covered in craziness. Actually, that's not quite true. I'm sensitive to aesthetics and I work in Marketing for a living, so if an ad is chock full of copy to the point where it's jumbled or "busy" it's as if I don't see it. It's a sort of willful ignorance. I guess the warm water relaxed me enough to actually give the bottle a look-see though, because I spent a full five minutes wondering what the fuck I was reading. "The earth is god's spaceship." Say what? This is some heaven's gate shit. I could have spent ten or twenty minutes reading it.
Today I followed up with some research. Who is the Dr. Bronner and how does he make his magical soap? The Straight Dope clears it up:
Bronner is an 85-year old (as of 1993) German
immigrant who hangs out in Escondido, California. He's not an MD or
strictly speaking a rabbi, but claims he's got the equivalent of a PhD
in chemistry, which I guess makes him a master chemist. He's also not
your average soap maker. Whereas Messrs. Procter and Gamble dream
(well, dreamt) of enzymes and long-chain fatty acids, Bronner dreams of
world peace.
Bronner wants to convince mankind of the
virtues of the "All-One-God-Faith," which, together with the "Moral
ABC," his answer to the Ten Commandments, will unite the human race.
The details of this can be a bit hard to follow. For example: "Replace
half-true Socialist-fluoride poison & tax-slavery with full-truth,
work-speech-press & profitsharing Socialaction! All-One! So, help
build 4 billion Hannibal wind-power plants, charging 96 billion
battery-banks, powering every car-factory-farm-home-monorail &
pump, watering Babylon-roof-gardens & 800 billion
Israel-Milorganite fruit trees, guarded by Swiss 6000 year Universal
Military Training," etc.
Talking to the doc on the phone is the audio
equivalent of reading one of his labels. He can be pretty linear when
he wants to be, but eventually always veers off into a rap about the
Essene rabbis and whatnot, delivered in a nutty-professor German
accent. Believe me, it's an experience.
Bronner has had an eventful life. The son of a
Jewish German soap maker, he emigrated to the U.S. and pleaded with his
father to do the same when the Nazis came to power. The old man
refused. One day Bronner got a postcard with the words, "You were
right. --Your loving father." He never heard from his parents again.
Initially settling in the midwest, Bronner
married the illegitimate daughter of a nun, who eventually became
suicidal and died in a mental hospital. (He says she was tortured by
the hospital guards.) He also began devising his plan for world peace.
Fittingly, he took to the soapbox to promote it. One of his listeners,
Fred Walcher, was so inspired that in 1945 he had himself crucified in
Chicago in order to publicize the plan. (He survived.)
Later Bronner was arrested while trying to
promote his plan at the University of Chicago and was committed to a
mental hospital. He escaped three times, finally fleeing to California
in 1947. He's been there cranking out soap and soap labels ever since.
Despite his eccentricities, Dr. Bronner has
built his soap company into a prosperous concern, mostly by sheer force
of personality. In the early days he would set up a table at health
food conventions. If a dealer strayed within ten feet, Bronner would
pounce and not let go until he'd gotten an order.
But things didn't really take off until he was
discovered by the counterculture during the 60s. With the aid of his
sons Jim and Ralph, who handle production and sales, he currently sells
some 400,000 gallons of liquid soap and 600,000 pounds of bar soap a
year. He says he's now worth $6 million--not bad, he notes drily, for
somebody who's supposedly nuts.
Amazing. Dr. Bronner also has his own birth control method for you lady readers:
Bronner's birth control method involves using lemon juice and Vaseline as a spermicide.
I love you, Dr. Bronner!
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